Our approach
At SEOEstudios, Spanish SEO agency, we focus our efforts on creating customized, results-oriented strategies that have an impact on the business. Every project has unique needs, and no social media handbook can cover them all. Our methodology helps us to get to know every company in detail and to develop a business plan that is ideal for reaching your target audience.
1. Project and competition analysis
We start by analysing the key factors for each business, both internally (inside the website) and externally. We begin with the business environment, competitors and target audience. We will design an ideal customer profile for each case, as well as the communication style that should be used for each social media platform.
2. Social media recommendation
You don’t need to be present in every social media platform. After analysing your case, we will recommend those social media platforms where you should generate content according to your target audience.
3. Social media marketing strategy design
Together we design a customized strategy based on what your business needs. We will monitor the achievement of each of the objectives established according to the calendar of actions. We will also establish the different metrics to analyze the evolution. We create, build customer loyalty and capture new opportunities.
4. Strategy implementation and ongoing analysis
An expert community manager, with the help of the content team, gives your company a voice in each online community. Metrics are continuously reviewed to achieve continuous improvement. On a monthly basis, you receive a report with the actions taken and new objectives are set to meet the needs found, in order to increase online visibility and boost sales.
Project and competition analysis
We start by analysing the key factors for each business, both internally (inside the website) and externally. We begin with the business environment, competitors and target audience. We will design an ideal customer profile for each case, as well as the communication style that should be used for each social media platform.
Social media recommendation
Our team works to ensure that the SEO actions we carry out translate into an increase in your sales. In order to achieve this, we carry out exhaustive keyword research that allows us to select those searches that can generate the most conversions and the least competitive opportunities.
Social media marketing strategy design
We have an effective team of copywriters who, based on their in-depth knowledge of your business, are able to create content that helps you rank for your chosen keywords and sell more of your product or service. It’s not just about generating content, it’s about finding both the relevance that will help improve your rankings and the persuasion that will help you convert better.
Strategy implementation and ongoing analysis
Each month you will receive a full report showing the evolution of the most relevant KPIs. With these reports that speak for themselves, you can see at a glance whether your marketing strategies are working. You will have relevant information to know what is going wrong or what are the next steps to take, and you will be able to define new goals for the following months. Throughout the whole process you will be accompanied and advised by our expert analysts, so that there are no misinterpretations that could lead to bad decisions.